Case Study · 2024
Zaira Beauty Studio
Complete website and branding for a successful cosmetics studio. From the first idea to measurable results.
Next.jsTailwindCSSFigmaSEOBranding
+40%
More client contacts
In the first 3 months after launch
+150%
Website visitors
Organic traffic through SEO
Top 3
Google ranking
For local search queries
0.8s
Load time
Lighthouse score 97/100
Problem
The challenge
The Zaira Beauty Studio was established with loyal clients — but had no professional online presence. The owner wanted:
- Eine moderne, vertrauensvolle Website
- Ein einheitliches Branding
- Mehr Online-Sichtbarkeit
- Einfache Terminbuchung
- Professionelle Darstellung der Services
Solution
The solution
I developed a comprehensive solution that met all requirements:
- Responsive Website mit modernem Design
- Komplettes Branding (Logo, Farben, Typografie)
- SEO-Optimierung für lokale Suche
- Kontaktformular mit Terminbuchung
- Service-Übersicht mit Preisen
- Galerie mit Vorher-Nachher-Bildern
Process
Design process
01
Research
Marktanalyse, Zielgruppen-Research, Wettbewerbsanalyse
02
Konzept
Branding-Konzept, Wireframes, Design-System
03
Design
UI/UX Design, Prototyping, Kunden-Feedback
04
Umsetzung
Entwicklung, Testing, Launch, Support
Technology
Tech stack & features
Frontend
- Next.js 14
- React 18
- TailwindCSS
- Framer Motion
- Responsive Design
Features
- SEO-Optimierung
- Kontaktformular
- Service-Galerie
- Preisübersicht
- Mobile-First
Outcome
Results & achievements
Quantitative results
Client contacts+40%
Website visitors+150%
Google-RankingTop 3
Load time0.8s
Qualitative improvements
- Professional appearance
- Easier appointment booking
- Better customer communication
- Increased trust with new clients
"Zaur not only created a beautiful website for me, but also gave valuable tips on how to increase my reach. The results speak for themselves — I have significantly more client contacts!"
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